One essential part of branding is the image you yourself portray.
Developing an attractive personal brand is fundamental for succeeding.
If you want to rise to the top of your specific field, you need to first be able to sell yourself to your potential clients.
Think about it.
Would you rather work with a person who smiles and comes across as friendly or with one who growls and ignores you?
The first impression a potential prospect or a client gets is from you. Make it a good one.
How can you achieve this?
1: Become an expert source.
2: Become an awesome communicator. Research indicates communications skill is the best determinant for upward social and professional mobility.
3: Draft a marketing plan for yourself every year, and review it quarterly. Incorporate particular objectives, strategies, action steps, and a timetable.
4: Develop an ‘elevator speech.” Within the time that it takes an elevator to travel one floor – around 60-seconds – have the capacity to deliver a brief and succinct description of what you do, how you do it differently, and the benefit it provides.
5: Build your Rolodex. Make new business contacts and stay in contact with them. Most people with powerful brands have powerful friends.
6: Balance your individual style with clothing that will speak to those you are trying to impress.
7: Learn good business and social etiquette. Purchase elegant personal stationery and send hand-written notes.
8: Give something back. Giving your time, talent, and money to charitable causes is a brand-builder particularly when it complements your brand strategy. Find a cause you are passionate about.
Your personal brand is one of your greatest business assets.
Put as much time and effort into it as you do in branding your products or services.
In the end, if you can’t sell yourself, you’ll find it nearly impossible to sell your product.
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